Reflection on Introduction to Business Studies

Reflection on Introduction to Business Studies A business, an enterprise, or a firm is an organization designed in an attempt to create value through recognition of business opportunity by the management of risk taking opportunity, and through communicative and management skills to mobilize human, financial and material resources necessary to bring a project to success (Garcà ­a, Domingo and Salvador 68). A business is brought into existence by an entrepreneur, where an entrepreneur is the person trying a new opportunity or starting the new project (Bygrave and Zacharakis 37). Entrepreneurship is therefore the process of establishing a business venture in which the owner aims at getting profit (Bygrave and Zacharakis 37). An entrepreneur accepts financial ricks, undertakes new financial venture by focusing on innovations and creativity, and transforms a dream or an idea into a profitable venture by operating within organizational environment (Garcà ­a, Domingo and Salvador 68). Business success does not depend entirely on capital money but also on personal attributes of the entrepreneur (Bygrave and Zacharakis 37). This implies that business success is goal oriented and can be attained through entrepreneurs self-confidence, self-reliance, creativity and innovation. The entrepreneur must be willing to take initiatives and be persistently committed to initiatives taken in order to succeed. Moreover, he/she must be driven by the desire to be independent, and less afraid of failure (Bygrave and Zacharakis 37). Entrepreneurs are quite passionate about achieving goals and more alert to the existence of new opportunities and drive to take risks; within this context, an entrepreneur can be viewed as one with a spirit of recognizing opportunities. An entrepreneur or an aspiring entrepreneur must be ready to take risks by investing resources in order to achieve meaningful results through creativity; he should be innovative enough to increase productivity and efficien cy of his business. An entrepreneur should have a vision and a mission for his business to guide his operations; including short term and long term business plans in order to prosper. Furthermore, he should develop his business growth with the basic knowledge of equilibrium of goods and services (Bygrave and Zacharakis 37). Studies have revealed that business success is a continuous growth process that is governed by a very detailed and well-established set of rules that evolve throughout business time line (Garcà ­a, Domingo and Salvador 18). The initial business growth stage is the start up stage. At this stage, the entrepreneur acquires general awareness and orientation towards small business and the self-employment (Garcà ­a, Domingo and Salvador 18). At start up stage, the entrepreneur identifies the need to acquire motivation and confidence as well as self-appraisal of managerial and personal responsibilities. In addition, start up stage requires the entrepreneur to increase his/her awareness, understanding and insight in the business that he intends to pursue (Garcà ­a, Domingo and Salvador 18). The next stage for the business development is the business creation (Greene 57). The business creation stage involves testing of a proposed business idea against the competences and the interests of a potential entrepreneur (Greene 57). A potential entrepreneur make a defined commitment to become self employed and begins to prepare a business plan of the proposed business venture; listing the resources required (Greene 57). The key factors that should be involved in this stage are building of a business personality, being self-motivated, and gaining commitment to the business, technical and personal availability for the business, business building and managerial skills and acquisition of business resources including a business plan (Greene 61). The importance of a business plan is to help the entrepreneur to focus on ideas and visibility study of the business (Greene 62). A business plan is a viable tool for managing the business; it empowers the entrepreneur with knowledge required to prepare his business for success (Greene 62). A business plan is therefore a strong communication tool that helps to define an enterprise, how the enterprise is managed and the personnel concerned in the enterprise management (Greene 62). A finished business plan provides the basis for financial background and enables the entrepreneur to look at a business in an objective manner while acting as a strong reality check for the business. In addition, the plan helps the entrepreneur to cope with changes that may occur in a business over time (Greene 62). Regular review of the plan helps to evaluate past decisions and planning, effective business plan ensures that the team is committed to defined business goal. The benefits of a business plan cann ot be ignored in the world of entrepreneurship because an entrepreneur can even use a well-structured business plan to acquire a loan from a bank for the business capital (Greene 62). Furthermore, the business plan serves as a disclosure document for ones knowledge of the business (Greene 62). This knowledge is profitable to me as an aspiring entrepreneur because I will use the guidelines to plan my business and use the business plan as a viable tool for acquiring capital for my business. The next stage is called business survival stage or the business maintenance stage, at this stage the entrepreneur has mastered the product and production, markets and basic management of the enterprise. Interventions at this stage include consolidating the production process and product quality, consolidating the existing market, consolidating the management control system, upgrading technical skills to maintain standard, refine production process and upgrade marketing strategies that can help keep the market at high standards (Greene 62). The final stage of the business development is the business growth stage; this stage involves the growth of enterprise (Greene 63). At this time, the entrepreneur gains advanced experience and the business can then expand as it experiences growth, making a small business become large. I have learned that a business should have a business description, which entails what the business does; including a description of the entrepreneur, what the business offers, what are the market needs in relation to the issues the business will address and whether the business idea is viable. A business description sections include an overview of the business, description of the business products or services, an entrepreneurs position and the pricing strategy. As an aspiring entrepreneur, this information is important to me because it empowers me to position my enterprise for increasing market competition and to offer innovative products that meet the demands of my clients; thus keeping me ahead in market competition. This course has given me an understanding of the importance of a market plan in business. I have the understanding that market plan describes the market or services to be marketed to make a profit and that successful marketing depends on the understanding of the nature of the products and services, the controllable variables such as promotions, price, products that the company puts together to satisfy a given market (Bygrave and Zacharakis 74). Based on market plan, I will have enough facts to convince investors, potential partners and other interested parties that my business has enough customers in a growing market and can gain more sales despite the existing competition. Marketing is one of the most important parts of the plan, taking into consideration current market size and trends, it requires extensive research because decisions that follow from manufacturing to marketing to the amount of money needed will be based on sales estimated in the marketing plan (Bygrave and Zacharakis 74). Additionally, the market section includes information on competition and estimate sales, market size and the market trends (Bygrave and Zacharakis 74). These details will enable me; as an entrepreneur to position my enterprise for competition and also come up with disruptive innovations that will make my products unique in order to increase my customer base. Financial plan of a business is important because it identifies the amount required and how the money will be used in investment. It also shows how the capital will be raised (Bygrave and Zacharakis 74). Management and the organization plan of the business are necessary as they show how the business will be organized and managed; such that the major strategies like key management personnel and their qualifications are observed. In conclusion, this class has empowered me with great knowledge and understanding that I intent to implement as an entrepreneur to guarantee the success of my business. Success in business does not come in a silver platter but it has to be planned and appropriate steps taken to implement the plan. A business plan depicting core elements of a business such as financial plan, market plan and management plan among others; if well implemented will lead to enterprise success.

Lab Report Caloric Content of Food Purpose

Student's Name Date of Experiment- 11/27/12 Date Report Submitted 11/27/12 Title: Caloric Content of Food Purpose: to be able to measure the energy content of foods Procedure: We are going to take food items and burn them to heat water to be able to determine the amount of â€Å"energy† a food source can emit. Data Tables: Data Table 1: Food Item – Observations | |Food Item Description: |Marshmallow |Peanut / Walnut |Potato Chip | |Mass of food & holder – initial |40. 2g |18. 0g |15g | |Mass of food & holder – final |38. 6g |16. 0g |12. g | |Mass of food burnt |1. 6g |2g |2. 5g | |Mass of beaker |66. 5g |66. 4g |66. 5g | |Mass of beaker & water |107. 2g |108. 2g |108. 2g | |Mass of water |40. 7g |41. g |41. 7g | |Water temp. – initial |23 C |22 C |22 C | |Water temp. – final |31 C |72 C |32 C | |Delta T (oC change) |8 C |50 C |10 C | Observations: The observations are noted above.Found it very interesting that the peanut was able to produce e nough heat to change the temperature of the water so much. Questions: A. Which of the foods tested contains the most energy per gram? The potato chip B. How do your experimental results compare to published values? I would say that my results were average C. What type of reaction is used in calorimetry? Combustion reaction D. What are the products of the reactions? Carbon dioxide and water E. Where did the products go? They vaporized into the air F.A student performing an experiment to determine the caloric content of a cashew nut collected the following data: ?Mass of cashew nut before burning: 0. 55 g ?After burning: 0. 05 g ?Temp. increase of 200 g of water: 7. 0 oC 1. Calculate the total energy released by the combustion of the cashew nut by using the water temp. increase, the mass of the water and specific heat capacity of water. q=delta t x m x cp – 58576 joules 2. Calculate the energy released per gram of cashew nut consumed in the reaction. 58,576j/0. 55g= 106502/4. 1 84= 24,455 or 2. cal 3. Using the following standards (carbohydrates (4 Cal/g), protein (4 Cal/g), and fats 9 Cal/g), determine the caloric content of a bag of your favorite snack food. Chili cheese fritos Carbs=60 Protein= 8 Fats= 90 Conclusions: Remember: Lab notes are evidence of your work and of your understanding of the concepts demonstrated in the experiments. They are also the primary basis for your chemistry lab grade. Write neatly and try to express your thoughts clearly, concisely, and completely so that someone else could duplicate your results.

Up in Arms About How to Write an about Me Essay?

Up in Arms About How to Write an about Me Essay? Once you have checked everything, you can begin to compose the last paper. While it's annoying, starting over is sometimes the very best approach to find an essay that you're really pleased with. In the same way, a structure of some kind is most likely vital for every single essay, however revolutionary. The very first words you write do not need to be part of the last version. The Hidden Facts About How to Write an about Me Essay Good, constructively critical feedback can supply you with excellent guidance on the best way to boost your essay writing. You may believe that you're not expert enough to compose a process essay. The structure could be strong and clear, or it might be unobtrusive and minimal but, in a superb essay, it's going to be there. In some instances, the interviewer is going to have no other documents available except the essay, and they will conduct the interview blind. 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Stereotypes, Or Preconceived Ideas About Persons Or Groups

Stereotypes, or preconceived ideas about persons or groups, are a major problem throughout this country. I did not realize how much until I attended college at Minnesota State University at Mankato, where I was one of 5 students from the Southern United States. I was asked if people ever thought I wasn’t as smart because of my accent, if I had to walk to school, if we had outhouses, if we had electricity, and the list goes on. I had been in the military and traveled across the country and had never been asked questions like that before. It must have been because they had never really been exposed to someone from the South other than television or movies as I could come to no other conclusion. The problem is much worse for minorities because larger numbers of people have and act on these preconceived ideas without realizing that everyone is an individual regardless of the color of their skin or ethnicity. Because of the Slavery Era and years of mistreatment, African-America ns most likely suffer the most from stereotypes that have been passed down for over 150 years. The most ridiculous one I ever heard growing up was that African-Americans had tails. Older people would tell white children this crazy tale to keep us from going around people of color. This belief is still around today, but is seldom heard. Many others stereotypes really hurt African-Americans in their quest to be treated equal such as them being lazy, uneducated, violent, gangbangers, andShow MoreRelatedCulture Is Defined By Merriam Webster894 Words   |  4 Pagesreligious, or social group. Also, the characteristic features of everyday existence (as diversions or a way of life) shared by people in a place or time† (Culture). 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As humans, we make heuristics (short-cuts) so we are able to quickly transition to new aspects presented to us in life (Henrie,2016). Unfortunately, these generalizations can cause us to categorize people even if they do not completely fit into that particular group. Stereotypes such as older adults being helpless, weak, incompetent, and unproductiveRead MoreConcept of Stereotypes1055 Words   |  4 PagesStereotypes Stereotypes are the generalized perceptions formed against certain category of people depending on their gender, race, nationality and religion among other factors. These formed opinions about a category of people based on the general perceptions which can either be as a result of ones personal experience with a particular group can be widely spread which can lead others who have not had the same experience to adopt the same belief. Negative characters tend to be widely spread amongRead MoreStereotypes Prejudice:. What Are They, And How Do They1825 Words   |  8 Pages Stereotypes Prejudice: What are they, and how do they affect communication? Today we live in a world of diversity, we have thousands of different cultures that all share the same earth. Due to this fact it is important that all of these different cultures, filled with valuable ideas, beliefs, thoughts, and people be able to communicate. There is many barriers that keep people from different cultures from communicating. Some of them are very obvious, and easy to identify such as language, locationRead MoreTelevision s Influence On Our Vision On Worldview And Culture877 Words   |  4 Pagesknowledgeable about everyone’s ethnic background. In actuality, we are blinded by the portrayal of cultures on television leading to ignorance of cultural history. Ultimately, television promotes negative notions of divergent backgrounds. Everybody Hates Chris embodies this idea by propelling stereotypical views upon the audience, exemplifying the racial differences of minorities versus the majority, and denoting the African-American cultural experience. Stereotypes allow humans to generalize groups of people

HOC Cyber Security Profiles - 888 Words

HOC Cyber Security Profiles Introduction Cyber security profiles (System Security Plans or SSP) are an essential component within an organizational security program. An Organizations Cyber security profile references to information pertinent to the security of a system such as security issues, security controls, security categories to which the system belongs, and concern pertaining to the environment in which the system is installed. Cyber security profiles provides security administrators with essential information necessary to ensure that the proper countermeasures are in place for each system in order to maintain confidentiality, integrity and availability requirements of the organization as well as those that†¦show more content†¦1.1.2(SA-1) System and Services Acquisition Policy and Procedures The system and services acquisition policy and procedures provide essential guidance necessary when procuring systems for HOC. The policies describe requirements that must be met with each item acquired (such as security controls that an item must support). Procedures include the process by which items may be securely acquired, especially if the items/services are of a sensitive nature. 2. Technical Control 2.1 Access Controls and Policy Procedures (AC) Proper access controls are imperative within all HOC’s networks and facilities. HOC is a nonprofit housing organization that deals with a lot of sensitive information because NASA critical to the clients security in many cases. This is way access to information must be controlled on a strict need to know basis in order to protect the client and the organization. 2.1.1(AC-5) Separation of Duties Separation of duties is essential within HOC to ensure that valuable or highly sensitive information cannot be stolen through means that rely upon collusion. 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The Secret of Ella and Micha Chapter 13 Free Essays

string(34) " helps me get my dad to his feet\." Micha I’m determined to have a party tonight, even though I’m not a fan of parties. Never really have been. I just like how they block out all the noise inside my head and what I’m hoping is that tonight’s will block out the sound of my dad’s voice. We will write a custom essay sample on The Secret of Ella and Micha Chapter 13 or any similar topic only for you Order Now Ella bailed on me when we got back to our houses, muttering something about finding her father. I offered to go with her, but she declined and took Lila instead. I let her be because I sensed she needed space. I was fine with her taking some time as long as it wasn’t the space of five hundred miles. Ethan and I take a break from working on the car to plan the party. After a massive amount of text messages are sent out and a couple of keggers ordered by Ethan, we’re good to go. We’re hanging around in the kitchen, waiting for people to start showing up when clouds start rolling in and thunder rattles at the windows. â€Å"Can I ask you something?† Ethan asks abruptly. I take out a frozen burrito from the freezer and drop it on a plate. â€Å"Sure. What’s up?† â€Å"Don’t take this the wrong way.† He tips back in his chair. â€Å"But what is it with Ella? Why are you so fixated on her? You have like a ton of girls falling at your feet all the time and you used to totally be all into it. Then suddenly you weren’t and it was all about her.† â€Å"I wasn’t ever into the girls falling at my feet. I was just bored.† I pop the plate into the microwave and press start. He grabs a handful of chips from a bag on the table. â€Å"Okay, but that still doesn’t answer my question.† I cross my arms, uncomfortable with the awkward heart-to-heart moment. â€Å"I’m not sure, but why do you care?† â€Å"I’m just curious because you’ve never talked about it.† â€Å"Yeah, but we don’t talk about a lot of stuff.† He lets the chair legs reconnect to the floor. â€Å"Look, I’m not asking you to open up and spill your feelings out to me, so quit being weird. I just want to understand because I’ve known both of you practically forever.† The microwave beeps and I turn to it. â€Å"It was the night of the snowboarding incident. That’s when I realized things were different.† â€Å"When she broke her arm?† he asks. â€Å"And you had to take her to the hospital.† I nod. â€Å"You remember how she fell off the roof and then didn’t get up right away and certain people were yelling that she was dead.† â€Å"Hey, I was drunk,† Ethan gripes because he was the one yelling. â€Å"And she looked dead to me.† â€Å"Well, that’s when I knew.† I take the burrito out and set it on the counter. â€Å"Thinking she was dead was seriously the most terrifying thing that’s ever happened to me. More than the idea of my father never returning. More than my own death.† Ethan nods, trying to make sense of my babbling. â€Å"Okay†¦Ã¢â‚¬  I slam the microwave door shut and sit down at the table. â€Å"Hey, you asked.† He taps his phone on the table. â€Å"What do you think of Lila?† â€Å"She seems nice.† I get up and grab a soda from the fridge and then toss one to Ethan. â€Å"And she seems to be into you, I guess.† He taps the top of the can, and then flips the tab. â€Å"Yeah, but she barely knows me.† Sipping my soda, I sit back down. â€Å"Everyone barely knows you.† He shrugs, staring out the window. â€Å"I never really understood the point of that whole get-to-know-you thing.† The house phone rings and our conversation ends. I inhale the rest of the burrito as the answer machine beeps. â€Å"Um, hi†¦ this message is for Micha.† It’s my father’s voice. I freeze, gripping the edge of the table. â€Å"Look, Terri, I understand that he’s pissed at me, but I need to talk to him. It’s important, okay? And he hung up on me yesterday morning†¦ I thought maybe if you encouraged him to call me?† He sounds frazzled. â€Å"I don’t know†¦ look, I’m sorry.† He hangs up. I release the table from my death grip, get up, and delete the message from the phone. When I turn around, Ethan is on his feet. The hole that I punched in the wall hasn’t been fixed and I think about hammering my fist through it again. â€Å"We should get our shit picked up before it rains,† Ethan says, staring at the sky through the window. I pop my knuckles and walk for the door. â€Å"Sounds like a plan.† Ella I find my dad at the bar. It’s the first place I look, but it’s disappointing that it was so easy. Lila waits for me in the car, because I ask her to. When I walk in, I spot him slumped over in a barstool with an empty cup in front of him. Denny, the bartender, is wiping down the counters with a rag. When he sees me in the entryway, he holds up his hand. â€Å"You’re going to need to show me your ID, before you come in any further.† He drapes the cleaning rag over his shoulder and walks around the counter toward me. â€Å"It’s me, Denny,† I say. â€Å"Ella Daniels.† His eyes widen. â€Å"Holy shit. You’re back.† I nod. â€Å"I am, but only for the summer.† He rakes his hands through his curly brown hair. â€Å"Where were you anyway? No one really seemed to know.† â€Å"In Las Vegas, going to school.† I point at my father. â€Å"I should probably take him home, I’m guessing.† Denny glances back at my father. â€Å"He stumbled in here early this morning. I wasn’t even opened up yet, but he was already too drunk to understand when I tried to explain to him that we were closed.† â€Å"I’ll take him home,† I tell him and he lets me by. â€Å"I’m sorry he’s been so much trouble for you.† He drops the rag on the counter and helps me get my dad to his feet. You read "The Secret of Ella and Micha Chapter 13" in category "Essay examples" He smells like he showered in a bottle of Jack Daniels. â€Å"I don’t mind him being here, Ella,† Denny says. â€Å"But I’m starting to feel guilty about it. For the last few months, he’s been showing up more and more. I think he might have a problem.† â€Å"He’s had one for a while.† I drape my dad’s arm over my shoulder and Denny does the same with his other arm. My dad mumbles an incoherent objection and then something about missing her and wanting it to all go away. We drag him outside and Lila hops out of the car. She doesn’t say anything as Denny and I lie my dad down in the back of the Firebird. It’s starting to sprinkle and lightning snaps across the sky. â€Å"Thanks for helping me get him out,† I tell Denny, shielding my eyes from the raindrops. Denny rubs his neck tensely. â€Å"Have you ever considered getting him some help?† â€Å"What do you mean? Like rehab?† I shout over the thunder. He shrugs. â€Å"Or AA. Something that will help him get his life together.† I scratch my head, confused. Why hadn’t it occurred to me? Panic starts to claw up my throat and guilty feelings about my mother’s death consume. â€Å"Just think about it,† Denny says, giving me a pat on the arm. â€Å"And if you need any help, you know where to find me.† I thank him again and jump into the car. I wait for Lila to say something, but when she opens her mouth, it’s not what I was expecting. â€Å"My older sister was a drug addict,† she says quickly. â€Å"For like a year.† I stop chewing on my gum. â€Å"I didn’t know that.† â€Å"I know. Not a lot of people do. My family is very firm on keeping our dirty laundry to ourselves.† She rotates in her chair to look at my dad snoring on the backseat. â€Å"But I wanted to tell you so that you know that I understand how hard it is to watch someone you care about hurt themselves.† I turn the car down my street and the tires splash puddles onto the hood as they hit the potholes. â€Å"Why did you never tell me before?† â€Å"Why didn’t you tell me about your dad?† â€Å"I don’t know.† Who is this girl sitting next to me? â€Å"So my life doesn’t scare you?† She arches her eyebrows and sits forward in her seat. â€Å"I wouldn’t go that far, but your personal life doesn’t.† *** There are three large Keggers on Micha’s back porch when we pull up to my house. The garage door is wide open and his car is missing. The rain is pouring down and flooding the sidewalk and the tree next to the house sways in the wind. â€Å"They must have got the car fixed,† I say, unbuckling my seatbelt. â€Å"Dang it.† Lila smacks her hand on her knee and a smile expands across her face. â€Å"I was so looking forward to watching Ethan bent over the hood.† I snort a laugh. â€Å"Well, that wasn’t really my point,† I say when I stop laughing. â€Å"We somehow have to get him out of the car and into the house and I was going to have Micha help.† Lila and I turn toward the backseat, trying to figure out a way to get my dad out. â€Å"Maybe we could ask your brother?† Lila suggests. My eyes roam to the Porsche parked in front of us. â€Å"I’m not sure he’ll help even if we ask him.† â€Å"It doesn’t hurt to try.† â€Å"Yeah, you’re right.† I sigh and text Dean to come help. He doesn’t answer, but a few minutes later the back door swings open. Dean steps out, barefoot, with a hoodie pulled over his head. He doesn’t say anything when he swings the door open. Lila hops out of his way and he ducks inside the car and drags our father out. I scramble out of the car and hold the back door open for him. He lets my dad lean his weight on him and he aides him to the living room sofa. â€Å"Where did you find him?† Dean asks me as he turns my dad to his side in case he throws up. â€Å"At the bar.† I place the duvet from the back of the couch over my dad and he snuggles up to it like a child. â€Å"Denny helped me get him to the car.† Dean presses his lips together, and bobs his head up and down. â€Å"That’s where I figured he was, but I didn’t want to go looking for him.† â€Å"You know I’m not even old enough to be in a bar, right?† â€Å"And I’m old enough to know that I don’t want to deal with this crap anymore.† I open my mouth to yell at him but zip my lips and shake my head, regaining power of my temper. He backs toward the stairway. â€Å"I’ve had enough. I’m moving on with my life and you should do the same.† He leaves me in the room alone with a heavy feeling in my heart. I’d love to move on, but I’m not sure how. Running away to Vegas for eight months sure as hell didn’t help because I’m almost back to where I started. *** Lila and I decide to go to Larry’s Diner, the local fast food drive-in, to get some lunch. It’s a seventies themed restaurant where the waitresses wear roller skates and skate up the cars to take orders. After they hook the food tray to the window, we eat in the car and listen to music. The rain is still beating down, but softer, although the roof is draining onto the front of the hood. We’re chatting about the group of guys sitting on the tables underneath the canopy, when Lila focuses the conversation to somewhere I don’t want to go. â€Å"So where did you and Micha run off to this morning?† she asks, sipping her soda and batting her eyelashes innocently. I dip a fry in the ranch cup balanced on the console. â€Å"Nowhere. He just chased me down the street.† She dumps some more ketchup onto her chicken sandwich. â€Å"Then why did both of you come back soaking wet?† My body tingles at the memory of Micha and me rolling around in the grass. â€Å"One of the neighbor’s sprinklers turned on while we were running across it.† â€Å"Seems like you were awfully wet just from being in the sprinklers for a few minutes.† She dabs her lips with a napkin. â€Å"And you look really happy right now.† I force back a smile and pick the pickles off my burger silently. â€Å"If you don’t want to tell me,† she says. â€Å"Then you don’t have to.† â€Å"I’m just not comfortable talking about Micha,† I explain. â€Å"When I don’t even know how I feel about him.† â€Å"Okay, well you could talk to me about it. That’s how friends help each other figure things out.† She pauses, cleaning up some grease that dripped on her shirt. â€Å"Didn’t you ever have a friend that you could talk to about everything?† I shrug and take a bite of my burger. â€Å"Micha maybe, but I can’t talk to him about him.† She looks at me sadly. â€Å"Try talking to me then.† I chew on a fry, trying not to choke. Once it’s out there, it’s real. â€Å"I’m not sure I can.† â€Å"Just try,† she urges. â€Å"What’s it going to hurt?† I stir the ranch with a fry. â€Å"Micha kissed me on the front lawn. That’s why we came back all wet. We were lying on the grass, getting soaked by the sprinklers and making out.† â€Å"Did you like it?† â€Å"Like what?† She rolls her eyes. â€Å"The kiss.† â€Å"I like it every time he kisses me,† I say nonchalantly. â€Å"Yet at the same time, I don’t. My feelings are conflicted.† â€Å"Because you don’t know what you want?† she asks. â€Å"No, I think I do know what I want,† I mumble, stunned by my own answer. â€Å"I just won’t admit it.† She says, â€Å"I think you just did.† I continue thinking out loud. â€Å"I think I might have figured it out that night on the bridge†¦Ã¢â‚¬  My mind starts to drift back to that night as I stare at the rain pattering against the windshield. She slurps her soda. â€Å"What happened the night on the bridge?† â€Å"I kissed Micha.† I shut my eyes, drifting back to the memory, not on the bridge but somewhere else we went that night. We’re in his car talking. He seems happy and so do I. She giggles. â€Å"I knew it. I knew he wasn’t just a friend. So tell me the details, like what happened after the kiss.† My eyes open to a veil of rain on the window as the images drift away from my mind. â€Å"Nothing. I left for college.† She balls up the sandwich wrapper and sets it in the bag. â€Å"You just left? God, no wonder you two visually undress each other. The sexual tension between you is probably about ready to burst.† I start to deny it, but realize she’s right. I want Micha so badly it physically hurts sometimes, however if it hurts to want him this much, then how bad would it be to lose him? â€Å"Speaking of the devil.† She rolls down the window as Micha’s Chevelle pulls up beside us. â€Å"What are you like stalking us or something?† Ethan leans over from the passenger side and hollers, â€Å"How did you ever guess?† Micha’s extremely quiet, as he reads the menu on the marquee. The waitress skates over and ducks her head into the cab of the car, sticking out her butt. Rain falls on her back as she jots down their orders and then giggles at something either Micha or Ethan said. Either way, it’s annoying. I pile all the garbage onto the tray, start up the car, and rev up the engine, startling the waitress and everyone else. Lila gapes at me. â€Å"Ella, what are you doing?† â€Å"Sorry,† I apologize, feeling kind of bad, and put a tip on the tray. The waitress gives me a tight smile as she collects the tray and skates off to the order window. Micha hops out of the car and his boots splash in the puddles. He stretches his long legs and arms, and then winds around the back of my car and to my door. He taps his fist on the window. Sighing, I roll it down. He crouches down so we’re eyelevel and rests his arms on the seal of the window. â€Å"Do you want to explain what that was about?† â€Å"An accidental slip of the foot,† I say, knowing he’s going to read straight through my bull shit lie. â€Å"Sometimes it happens.† â€Å"Not with you.† His eyes twinkle like sapphires as raindrops bead down his face. â€Å"If you want my attention, just say so.† â€Å"I want your attention.† The truth falls from my lips, shocking us both. He kisses me on the forehead with his wet lips. â€Å"See, that wasn’t so hard.† â€Å"Yes, it was,† I surrender, defeated. â€Å"But I’m tired.† â€Å"Of being someone you’re not?† â€Å"That among other things.† He lets out an unsteady breath and lowers his voice as he leans close to my ear. â€Å"Are you ready to talk about it?† I shake my head. â€Å"Not yet, but maybe soon.† â€Å"I’m here when you’re ready.† He gives a soft suck on the sensitive spot right below my ear, and his tongue tastes my skin before he pulls away. â€Å"You want to race home?† He wiggles his eyebrows, teasing me. â€Å"Loser owes the other one a favor.† I scrunch up my nose and glance over at his Chevelle. â€Å"I’m not stupid enough to think I could ever win that bet.† He laughs, sucking his lip ring into his mouth. â€Å"I promise I’ll go easy on you.† A naughty feeling dances inside me. â€Å"What if I don’t want you to go easy on me?† He’s speechless, which is rare. His gaze bores into me and then he strides forward and kisses me. It’s quick, but it steals my breath away. How to cite The Secret of Ella and Micha Chapter 13, Essay examples

Marketing Techniques Used In Toyota-Free-Samples for Students

Question: Write a Research Proposal A Critical Evaluation of the Effectiveness of traditional versus modern Marketing techniques in Improving Organisational Performance. Answer: Introduction The proposal aims to evaluate the modern and traditional marketing techniques and how they affect the performance of Toyota. The company is very focused on improving their customers satisfaction through continuous improvement process. The company uses different marketing strategy for improvement in its sales process. Achieving improvement through minimising the cost is the basis of their policies. The function of marketing is also divided into two different strategies. They are traditional and modern strategies (Ashley and Tuten 2015). This research highlights the organisations adopted policies that help them in enhancing the marketing strategy in the company (Hunt 2014). The problem statement of this research is to gauge the effectiveness of the marketing strategy of the company. Project objective The objectives of this project are To analyse both traditional and modern marketing techniques used in Toyota To analyse whether there is any improvement after adopting marketin Research questions Are the modern marketing techniques more effective than traditional in Toyota? Literature review The traditional way of promoting product is to display advertisements. The traditional media also includes advertisements through campaigning or organising different sports events. The marketing channels are also used and with dealership with the suppliers. In addition, the most effective way of selling the products is through personal selling (Baker 2014). However, Companies also uses advertisements through the digital media to market their product. For example, Face Book advertisements and YouTube videos. The revenue of the companies depends on the modern marketing. Modern marketing approaches are highly depended on the advertisements and most of them are done through the social interactive media. The website promotions are very efficient in nature and cannot be avoided is the product is to be marketed. The lead generation and customer relationship management is effective rather than using traditional print media or TV or print media (Ashley and Tuten 2015). The difference is lies in the approach to market. Thus, traditional marketing was dependent on selling but the modern marketing looks for customer satisfaction. Modern marketing is more customers oriented than before. Modern marketing approach looks for customising the product to its best ability; it was not focused before in traditional way. The advertisements look for the emotions that can attract people of different age. The concept of after sale service is also a new part of this approach. Research methodology In this research, qualitative as well as quantitative method of research will be followed. In this way, the data will be analysed using the interval scale. The way of research will be qualitative. Qualitative way of research will be used while maintaining the reliability, validity and consistency way of research. Research philosophy This research is based on the positivism philosophy of research. The effectiveness of the marketing plan based on traditional media or modern media are evaluated and the effect is supposedly positive in nature guessed from the literature review. As this research will be interpreted and analysed through collecting data and observing them, with the help of factual knowledge and overview gained from Literature review, positivism philosophy will be helpful in the research. Research approach There are two kinds of approach that can be taken for conducting the research. One is deductive and other is inductive way. Inductive way of research is depended upon the observations, data collection and analysis, whereas deductive way of research is based on the drawing conclusion on data which is numeric in nature. This research will be inductive in nature as the respondents will be interviewed and surveyed to prove that is modern marketing techniques are better than traditional marketing approach(Mnsson and Bjrling 2017). Research Design In addition, the research design includes the exploratory, explanatory and descriptive way of research. The exploratory way of research where the problem statement and objective of research are described and primary data are collected by interview and survey. Exploratory research perceives the problem of the research and then analyse the cause of that problem. The summary of established priorities is more studied in detail while exploring and improving the research design. This will certainly help in constructing the hypothesis for studying the problem. Data collection process The data will be collected from different sources both primary and secondary. To resolve the problem given in the proposal the data will be collected from the company Toyota Spare Parts wholesale. The managers in marketing department of the company will be interviewed for to get insights into the implementation strategy of the modern marketing policies in the company has adopted (Fraley and Hudson 2014). The employees of the company will be surveyed for gauging their perspective on the effectiveness of the companys marketing strategy. Two different groups of questionnaires will be formed to ask the managers with options of open-ended answers and the other group of questionnaire will be close ended for the survey purpose (Mackey and Gass 2015). After that, the data on revenue of the company for the last five years will be analysed based on the different market channels they used. For that, the annual reports must be collected of Toyota and the expense data on the marketing will be use d. This will be compared with the revenue for further insights in the effectiveness of the companys marketing expense. The primary source of data will be the interview records of the managers and the secondary will be obtained from the review report of the company and journals and books for literature the review on the identifying the effectiveness of the companys marketing techniques (Flick 2015). Sampling method and sample size There are two kinds of sampling method one is probability based and another is non-probability based sampling. The respondents are chosen properly. Based on the relevancy of the data the method will be chosen. Here the sampling method will also be convenient sampling method. This is to reduce the deviation in the sampling data (Mackey and Gass 2015). To reduce the complication of the customised sample, this process is used. This process helps in studying phenomena and useful in detecting relationships between different phenomena. The number of managers is to be chosen is 10 for interview. The number of employees to be survey is 60. The number of the dataset is average to draw conclusion for the author. Research Limitations The limitations of this research lie in the getting the primary data and analysing eliminating the deviation. The secondary data from different sources may not be reliable or can deviate the path of the research in different direction. The journals and resources from where the literature will be reviewed may not be authentic in nature (Flick 2015). Research ethics To maintain the ethics of the research the norms and legality of the research must be maintained. No manipulation of the data, systematic approach and usage of personal or confidential information must be avoided. This increases the reliability of the research. Time schedule References Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), pp.15-27. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Flick, U., 2015.Introducing research methodology: A beginner's guide to doing a research project. Sage. Fraley, R.C. and Hudson, N.W., 2014. Review of intensive longitudinal methods: An introduction to diary and experience sampling research. Glesne, C., 2015.Becoming qualitative researchers: An introduction. Pearson. Hunt, S.D., 2014.Marketing theory: foundations, controversy, strategy, and resource-advantage theory. Routledge. Mackey, A. and Gass, S.M., 2015.Second language research: Methodology and design. Routledge. Mnsson, S. and Bjrling, G., 2017. Implementation and Perception of Modern Marketing: A qualitative study on Storytelling, Brand Identification, and Content Marketing used and perceived in a marketing perspective.